PARTNER SPOTLIGHT: UNITED FINANCE

United Finance, headquartered in Portland, Oregon, operates 26 branch locations across Oregon, Washington, Nevada, and Idaho, offering fast, affordable personal loans with a focus on local service. The company’s roots stretch back to 1922, when Ralph C. Parker founded an automobile financing business that later evolved into United Finance Company in 1944. The business was incorporated in 1954, with Richard H. Parker becoming president two years later. Today, the Parker family’s leadership continues into its third generation, with Richard H. Parker, Jr. serving as Chairman of the Board and Richard H. Parker III as President and CEO.

With more than a century of continuous family involvement, United Finance remains committed to providing direct consumer loans and maintaining strong, personal relationships within each community they serve. Their mission centers on offering accessible financing with minimal red tape—whether online, over the phone, or in person at one of their branches. In addition to personal loans, United Finance also supports local auto dealers by purchasing retail installment contracts, helping keep regional vehicle sales moving.

Community investment is a core part of United Finance’s identity. Through the R.H. Parker United Foundation—established in 1994—the company supports more than 200 local and national organizations across its service area. The Parker family’s dedication to strengthening communities ensures that United Finance remains a valued and engaged corporate citizen well into its second century.

Here in La Grande, the local branch continues that tradition of community support. Under the leadership of new manager Samantha Crawley, the branch has maintained its strong partnership with La Grande Main Street Downtown, contributing to local initiatives and helping advance the vitality of our historic district. Samantha and her team embody the company’s commitment to personal service and community involvement, making United Finance a steady and appreciated presence in downtown La Grande.